Feautured in:
How should agencies navigate COVID-19?
Navigating COVID-19 for Agency Leaders
WE'VE BEEN GETTING A LOT OF QUESTIONS ABOUT...
So, we decided to host a webinar series exploring a range of topics to offer some insight and inspiration for agency leaders during these uncertain times.
Check out the recordings from our four virtual panel discussions with marketers, agency leaders, procurement and financial experts.
MARKETERS PANEL
We work with agency and tech clients in the UK, Europe & US to create and implement growth driving business development strategies. This involves proposition and positioning of the business, marketing and communicating this message, and then sparking up conversations with the right people who can buy your services.
FROM THE
Marketers are grappling with a range of challenges at the moment as they navigate the 'new normal'. We asked marketing leaders from Unilever, Badoo, Three and Brewdog:
- Their views on which brands are responding well to the current crisis
- What's been going on in their world
- What has their COVID strategy been to date
- Are they looking at shorter term tactical campaigns
- Are they looking towards the future yet
- How have their agencies been reacting over this time
- What type of content are they most engaging with at the moment
AGENCY LEADERS PANEL
It's a tough market out there for agencies of all shapes and sizes, so we asked the leaders of Amplify, Social Chain US and Story:
- How they're finding the UK and US markets
- What are they doing at the moment
- What are their clients saying
- What is some of the new business activity they have been carrying out that is working
- And conversely what isn't working
- What are some of the learnings for agency leaders so far
ROSS BARKER
Co-Founder + Director
Entourage
PROCUREMENT PANEL
We asked procurement leaders from HSBC, Lucozade Ribena Suntory, Open Health and marketing procurement expert Tina Fegent:
- The impact of COVID-19 on how they're running pitches
- How they're working with their agency partners through this period
- How can agencies establish a future relationship and negotiate support from their brand partners
- What have they seen from agencies that they think has been proactive during this time
- Procurements predictions on how COVID-19 might change agency / client relationships moving forward
OPTIMISING FINANCIAL HEALTH
We were joined Peter Czapp – Co-Founder of The Wow Company and The Agency Collective – and Gellan Watt – award-winning agency founder and marketer:
- Improve cash flow – three things you can do instantly improve your cash position
- Increase your resilience – what you need to do to ensure your agency is in the best possible financial shape
- Setup your dashboard – the four key metrics you need to be measuring right now
- Practical guidance on what you do right away to increase your chances of success over the coming months
Webinar on Demand
HORSE'S MOUTH
Get in touch
WE HOPE YOU FOUND THIS SERIES INTERESTING
If you’re in need of some inspiration, a break from your home office (or the kids), or just want a virtual coffee (or beer) give us a shout.
You can click on the 'get in touch' button or drop an email to the people below who are around for a chat and to take you through some of the things we’re working on with our agency clients at the moment.
ANDY LETTS
andyl@entouragebd.com
ANNA ALLISON
anna@entouragebd.com
DAN MAIDMENT
dan@entouragebd.com
ROSS BARKER
ross@entouragebd.com
MATT DYMENT
matt@entouragebd.com